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Common car-buying objections

An informal on-line survey extracted by ASA investigated the most common car-buying objections (37%) before the Sales Executive has a commitment was: “I’ll think it over and get back to you.” The survey, surveyed 157 sales executives

 

After the Sales Executive has a commitment and have started negotiating, the three most common objections are: “I’ll think it over and get back to you” and “payments are two high” (both at 20%), and “not enough for my part exchange” at 19%.

 

The survey asked: “What is your most common car buying objection today before you have a commitment?” Here’s a list of responses by percentage:

  • “I’ll think it over and get back to you”: 37%
  • “I want to look at other cars”: 25%
  • “Not enough for my part exchange”: 9%
  • “I need to check with someone else”: 7%
  • “It’s too much money”: 7%
  • “I can buy it for less down the street”: 7%
  • “I’m not sure this is the right vehicle for us”: 4%
  • “The payments are too high”: 3%
  • “I don’t have any more to put down”: 1%

 

For comparison purposes, the survey also asked: “What is your most common objection from car buyers today after you have a commitment and are negotiating?” Here’s are the top responses by percentage:

  • “I’ll think it over and get back to you”: 20%
  • “Payments are too high”: 20%
  • “Not enough for my part exchange”: 19%
  • “The price is too high”: 14%
  • “I need to check with someone else”: 12%
  • “I can buy it down the street for less”: 8%
  • “Deposit is too high”: 5%
  • “ Finance term is too long”: 1%
  • “I’m not sure if this is the right vehicle for us”: 1%

 

We would like to know if you agree with these percentages? or do you have any more that have not made the lists above? email us 

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