Our Story | Automotive Sales & Aftersales Training Experts – Driving Sales Performance & Shaping Automotive Careers.
At AutoSales Academy, we’re on a mission to transform the way automotive teams sell, serve, and succeed. We don’t just deliver training — we empower professionals at every stage of their journey, from first showroom steps to signature moments and leadership breakthroughs.
Our Story
Founded by Jonathan Tatnall, AutoSales Academy was born from over three decades of real-world automotive experience. In 2013, Jon began documenting everything he’d learned — the strategies, the systems, and the soft skills that drive real success on the showroom floor and beyond. What started as a simple document evolved into a full training programme that’s now helping the next generation of automotive professionals thrive.
Today, that training is available not just in a classroom, but in the palm of your hand — delivered through immersive, digital-first tools that keep learning relevant, fun, and results-driven.
What We Do
We specialise in performance-focused training and consultancy for the automotive retail sector. Our key services include:
Showroom to Signature
End-to-end sales training designed to improve conversion, confidence, and customer satisfaction.
Decision Hour
Sales acceleration techniques that empower your team to close with clarity and purpose.
Customer Experience Training
Creating exceptional customer journeys that build loyalty and brand reputation.
Manager Development
Equipping current and future leaders with the mindset, tools, and structure to lead high-performing teams.
Bespoke Consultancy
Custom-built solutions to address specific challenges in sales, aftersales, or team dynamics.
Why Choose Us?
Results-Focused: We’re here to make a measurable difference — in sales, service, and leadership.
Industry-Built: Everything we teach is rooted in real-world experience.
- Modern & Engaging: Our training is interactive, digital, and tailored to how today’s teams learn best.
- Results-Focused: We’re here to make a measurable difference — in sales, service, and leadership.
Whether you’re looking to upskill your sales team, build stronger managers, or reimagine your customer experience — AutoSales Academy is here to help you drive performance, culture, and growth.
Let’s get your team from Showroom to Signature — and beyond.
